Researching the company before an interview is very important because it shows your potential future employer you care and you came prepared. Success in a job interview starts with a solid foundation of knowledge on the jobseeker’s part. All of this research can be done on a company’s website and on Google.
This should be done in a concise and structured manner. There’s no need to go into unnecessary detail or ramble on – nobody wants to hire somebody who sounds scattered and can’t organize their thoughts.
Every employer wants to hear that they are different and that you chose them and the position they are offering, because of a specific reason. You should explain what makes them stand out to you as a candidate and how you imagine your future in their company.
Employers are looking for someone who is motivated and won’t decide to leave at the first obstacle. Prepare to explain why you left a certain company without saying bad things about the employer – this is never a good idea.
A job interview is a two-way process – the interviewer wants to learn more about you, but you also want to learn more about the company. So if there is anything that is not clear enough, ask away.