{"id":2776,"date":"2022-05-16T11:48:48","date_gmt":"2022-05-16T09:48:48","guid":{"rendered":"http:\/\/dekra.local\/case-study\/organizacija-hibridnog-eventa-za-fagron\/"},"modified":"2022-05-26T17:55:24","modified_gmt":"2022-05-26T15:55:24","slug":"organizing-a-hybrid-event-for-fagron","status":"publish","type":"case-study","link":"https:\/\/dekra-arbeit.bg\/en\/case-study\/organizing-a-hybrid-event-for-fagron\/","title":{"rendered":"Organizing a hybrid event for Fagron"},"content":{"rendered":"\n<header class=\"navigation navigation--light\" role=\"navigation\">\n\n<!--  <span class=\"bg\"><\/span>-->\n  <div class=\"nav-bar c\">\n\n  <div class=\"nav-bar__left\">\n    <a href=\"https:\/\/dekra-arbeit.bg\/en\/\" aria-label=\"Home\" data-home=\"true\" class=\"logo js-close-menu\">\n        <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 122 34\">\n    <g clip-path=\"url(a)\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n              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src=\"\" data-src=\"--><!--\" alt=\"Menu Decoration\" width=\"1\" height=\"1\">-->\n<\/div>\n<\/header>\n\n\n<section class=\"case-study-cover\">\n  <div class=\"case-study-cover__ctn\">\n\n    <a class=\"back animation animation--left animation--01\" href=\"\/en\/case-studies\">\n      <svg class=\"icon\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 22\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n          d=\"m20.0982 21.2827-2.0957-2.3918 7.7789-6.6669H0V9.05912h25.7461l-7.744-6.67292L20.1042 0l10.9913 9.47108c.7333.63182.7317 1.75912-.0032 2.38892l-10.9941 9.4227Z\"\n          fill=\"#000\"><\/path>\n<\/svg>\n      <span>Case Studies<\/span>\n    <\/a>\n\n    <h1 class=\"animation animation--left animation--02\">Organizing a hybrid event for Fagron<\/h1>\n\n    <span class=\"industry animation animation--03\">Industry:<span>Pharmacy<\/span><\/span>\n\n    \n  <\/div>\n\n  <div class=\"case-study-cover__image\">\n    <div class=\"overlay\"><\/div>\n    <img loading=\"lazy\" decoding=\"async\" src=\"\" data-src=\"https:\/\/dekra-arbeit.bg\/wp-content\/uploads\/2022\/04\/IMG_7487-za-zelenu-sekciju-overeno-1.png\" alt=\"Organizing a hybrid event for Fagron\" width=\"1\" height=\"1\">\n      <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">client<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Fagron Croatia d.o.o. has developed from a small company into a global leader in the market of magistral products in only seven years. Fagron\u2019s successful strategic focus is optimizing and innovating personalized pharmaceutical care while expanding treatment options worldwide and improving patients' life quality.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">Problem<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>One of the professional gatherings to be organized was\u00a0an <em>event<\/em>\u00a0named \u201cAdvanced Magistral Products in Dermatology\u201d in Zagreb. The aim of the\u00a0<em>event<\/em>\u00a0was to share colleague experience and, through practical methods of product production along with devices used for the production, to introduce the products to doctors and pharmacists who are in direct contact with consumers. It was necessary to organize a hybrid\u00a0<em>event<\/em>\u00a0with\u00a0<em>online<\/em>\u00a0and\u00a0<em>live<\/em>\u00a0participants.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">DEKRA solution<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>DEKRA organized the\u00a0<em>event<\/em>\u00a0attended by many pharmaceutical lecturers from all over the world. One of the main keynote speakers was a pharmaceutical expert from Brazil. As the conference was held in English, some participants needed simultaneous translation to Croatian. The translation took place via headphones for participants who needed it.<\/p>\n\n\n\n<p>The event brought together over 100 live participants and over 250\u00a0<em>online<\/em>. Considering the need to comply with all epidemiological measures and, at the same time, adjust the technical support for\u00a0<em>live<\/em>\u00a0and\u00a0<em>online<\/em>\u00a0participants, the organization of the\u00a0<em>event<\/em>\u00a0required excellent organization, creativity, and innovation. Much of the organization focused on output and technical solutions. There was a need for a Full HD LED screen, ambient lighting, several cameras, audio solutions, video directing, graphics\u00a0<em>streaming<\/em>\u00a0package, sound engineers, video technicians, and the already mentioned simultaneous translation.<\/p>\n\n\n\n<p>As the\u00a0<em>online<\/em>\u00a0participants weren\u2019t able to attend the workshop on producing magistral products, we did everything we could to create an atmosphere through their screens for them to feel as if they were in the event hall. Using gimbal camera stabilizers has proven to be an excellent tool for this. This filmmaking technique caused great enthusiasm because the\u00a0<em>online<\/em>\u00a0participants were closer to the content. The image was focused so they could see every detail up close and closely follow every step. After the\u00a0<em>event<\/em>, the live\u00a0<em>participants<\/em>\u00a0were offered a generous buffet of food and drinks. Socializing in person enabled participants to meet colleagues, develop new relationships and bond in this \u201cnew normal\u201d environment.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-services c\">\n  <div class=\"case-study-services__ctn\">\n\n    <h4>DEKRA Services Used <\/h4>\n\n    <ul>\n            <li>\n        <a href=\"http:\/\/dekra.local\/en\/for-companies\/event-and-logistics-services\/\">\n          <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg>          <span>Event &amp; Logistic Services<\/span>\n        <\/a>\n      <\/li>\n            <li>\n        <a href=\"http:\/\/dekra.local\/en\/for-companies\/event-and-logistics-services\/event-management\/\">\n          <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg>          <span>Event management<\/span>\n        <\/a>\n      <\/li>\n          <\/ul>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-benefits c\">\n  <div class=\"case-study-benefits__ctn\">\n\n    <span class=\"small-headline\">Benefits<\/span>\n\n    <ul>\n            <li>\n          <span class=\"h2\">1.<\/span>\n          <h4>Organization of a hybrid event<\/h4>\n          <p>Online and live participants had equal access to event content.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">2.<\/span>\n          <h4>Advanced technological solutions<\/h4>\n          <p>The client could leave the technical matters to us without any worries and concentrate on the expert event content.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">3.<\/span>\n          <h4>Interpersonal interaction<\/h4>\n          <p>It was made possible for participants to interact and reconnect in a safe environment.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">4.<\/span>\n          <h4>Brand positioning<\/h4>\n          <p>The client introduced itself to its associates as a leader in their industry.<\/p>\n      <\/li>\n          <\/ul>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"services\" data-hash=\"services\">\n  <div class=\"c\">\n\n    <div class=\"services__image-text\">\n\n      <div class=\"services__text\">\n        <h2 class=\"h5\" data-anim=\"opacity,x-\" data-anim-delay=\".3\">DEKRA SERVICES<\/h2>\n        <ul>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"http:\/\/dekra.local\/en\/for-companies\/agency-work\/\">\n              <span class=\"arrow\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">Agency work<\/h3>\n            <\/a>\n            <p>Different options of hiring-out workers under a fixed-term period.<\/p>\n          <\/li>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"http:\/\/dekra.local\/en\/for-companies\/hr-consulting\/\">\n              <span class=\"arrow\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">HR consulting<\/h3>\n            <\/a>\n            <p>Consultancy services and solutions from the field of human resources<\/p>\n          <\/li>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"http:\/\/dekra.local\/en\/for-companies\/event-and-logistics-services\/\">\n              <span class=\"arrow\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">Event &amp; Logistic Services<\/h3>\n            <\/a>\n            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